Project information
- Project Name: BCA Mobile
- Category: Application design
- Client: Bina Nusantara University
- Project date: 18 January, 2023
- Project URL: www.BCAMobile.com
BCA Mobile Portfolio Detail
Project Overview: Redesigning BCA Mobile Banking App for Gen-Z
For our Group Final Project at Bina Nusantara University, we tackled the redesign of the BCA Mobile Banking application in Figma with a clear mission: to make it more user-friendly and engaging, especially for Gen-Z and younger users. Our project aimed to enhance the app's overall user experience and visual appeal to cater to the preferences of a tech-savvy, younger audience.
Key Redesign Elements:
Our redesign focused on three key elements. First, we conducted in-depth user research to understand Gen-Z users' needs and behaviors. Second, we revamped the app's aesthetics, incorporating modern design elements, vibrant colors, and interactive animations. Third, we streamlined navigation and introduced gamification features to make banking more engaging and user-centric.
Benefits:
The result is a modernized BCA Mobile Banking app that not only meets the functional requirements but also resonates with younger users. Its engaging design and gamified features encourage active participation, while improved navigation ensures that managing finances is effortless. This project underscores the importance of adapting banking services to the evolving expectations of the younger generation in the digital age.